“I have 422 friends, yet I’m lonely.” That’s how writer and director Gary Turk starts his poetic tirade against technology, “Look Up.” He calls his very popular video “a spoken word film for an online generation.”

With more than 11.6 million views on YouTube in only 10 days, clearly the video is saying something right.

He depicts the pitfalls of spending too much time in front of screens and not enough time in front of people.